Two months ago, I started a new Facebook Advertising campaign and every single day since then, I have thought about how I can improve my campaign. Whether checking results, using Facebook’s Audience Insights to create better-targeted ads, or searching Google for the latest and greatest advice, I’m still constantly questioning how my Ad Set will perform. While I may never unravel Facebook’s algorithm, I have learned some important lessons to share with you.
We’ve now entered Q4 of 2017, so here are my top 5 business predictions and some prescriptive suggestions […]
Design Thinking offers a structured framework for understanding and pursuing innovation in ways that contribute to organic growth and add real value to customers. The Design Thinking cycle involves observation to discover unmet needs within the context and constraints of a particular situation, framing the opportunity and scope of innovation, generating creative ideas, testing, and refining solutions.
How do you solve today’s ecological, health, and planetary challenges in just two days? The short answer to this question is by participating in NASA’s International Space Apps Challenge. ‘Space Apps’ is a hackathon that occurs over a 48 hour-period in cities around the world.
Chemical, Pharmaceutical, and other manufacturing companies with batch processes struggle to understand the vast amounts of production data captured. Proconex DataJaguar™ contextualizes batch production data, allowing direct comparison of processes within a plant or across the enterprise.
Producing content isn’t that difficult, but generating creative, engaging, and timely content can be quite challenging. Social media channels allow for an open flow of conversation between companies and consumers/clients, making it an influential marketing tool when addressing your audience.
In addition to its rugby roots, Scrum can attribute its beginnings to two Japanese thought leaders. Scrum was modeled after “The New New Product Development Game” by Hirotaka Takeuchi and Ikujiro Nonaka, published in the Harvard Business Review in 1986. […]
Companies, particularly IT companies, in a growth stage, find it difficult to stop what they are doing and re-organize their service offerings and structure. Think of your company as embarking on major versions, as well as point upgrades, and you’ll move your company’s brand forward, just as you are improving your product or service offering. […]
According to a timely report from the CMO Council and Deloitte LLP, the role of the CMO has become much more complex in today’s digital, always-on world. Now, in addition to leading brand and marketing activities, CMOs find themselves responsible for owning the customer experience, tracking every encounter with users, demonstrating the value of marketing, and driving revenue for their companies.
For those of you who may be unfamiliar with Vistage, it is a nationwide organization comprised of senior executives and business owners who come together to learn from each other, gain insights through coaching, and develop long-term business relationship.