Differentiation with Familiar Faces

When working with a new client to develop their marketing strategy, we at Markitects are always on the look out for exceptional qualities that make their company stand out. We call these “compelling reasons to buy”, which are both the tangible and emotional reasons a prospect selects that company over other choices.

In the world of pharmacy services, clients such as long-term care facilities, behavior health organizations, and corrections institutions have many choices—both local and national. When we interviewed our client’s customers, we found that accuracy, ‘round the clock service, and the use of advanced technologies to mitigate costs are almost expected.

On the other hand, while the term ‘familiar faces’ may sound a little too personal, it’s exactly those qualities—attention to detail and accessibility throughout the organization—that clients point to as reasons they not only select, but stay with our client for many years.

Using this theme, we were able to incorporate messaging and custom photography into a new website, email marketing, and other client communications pieces.

As a result, the new website is getting rave reviews–having achieved up to a 34% open rate on their new communications pieces. In addition, others in the industry are paying close attention to an even more formidable competitor.

Excerpt from a Markitects Client Case Study.