Design Thinking offers a structured framework for understanding and pursuing innovation in ways that contribute to organic growth and add real value to customers. The Design Thinking cycle involves observation to discover unmet needs within the context and constraints of a particular situation, framing the opportunity and scope of innovation, generating creative ideas, testing, and refining solutions.

According to a timely report from the CMO Council and Deloitte LLP, the role of the CMO has become much more complex in today’s digital, always-on world. Now, in addition to leading brand and marketing activities, CMOs find themselves responsible for owning the customer experience, tracking every encounter with users, demonstrating the value of marketing, and driving revenue for their companies.

I recently attended Kimmel Center lecture by John Cleese. While many of these events are an opportunity to listen to and simply be in the presence of great generals, heads of state, authors, and adventurers, the ‘Master of Silly Walks’ hit the mark with me.

John had quite a few pithy stories and lessons learned to share with the audience. I’ll paraphrase and share them with you