Two months ago, I started a new Facebook Advertising campaign and every single day since then, I have thought about how I can improve my campaign. Whether checking results, using Facebook’s Audience Insights to create better-targeted ads, or searching Google for the latest and greatest advice, I’m still constantly questioning how my Ad Set will perform. While I may never unravel Facebook’s algorithm, I have learned some important lessons to share with you.
We’ve now entered Q4 of 2017, so here are my top 5 business predictions and some prescriptive suggestions […]
Producing content isn’t that difficult, but generating creative, engaging, and timely content can be quite challenging. Social media channels allow for an open flow of conversation between companies and consumers/clients, making it an influential marketing tool when addressing your audience.
Companies, particularly IT companies, in a growth stage, find it difficult to stop what they are doing and re-organize their service offerings and structure. Think of your company as embarking on major versions, as well as point upgrades, and you’ll move your company’s brand forward, just as you are improving your product or service offering. […]
According to a timely report from the CMO Council and Deloitte LLP, the role of the CMO has become much more complex in today’s digital, always-on world. Now, in addition to leading brand and marketing activities, CMOs find themselves responsible for owning the customer experience, tracking every encounter with users, demonstrating the value of marketing, and driving revenue for their companies.
When working with a new client to develop their marketing strategy, we at Markitects are always on the look out for exceptional qualities that make their company stand out. We call these “compelling reasons to buy”, which are both the tangible and emotional reasons a prospect selects that company over other choices.
Intuitively, we all know that good content is informative, compelling, and drives action—just like a good story. And as marketers, we also expect good content to improve SEO rankings and website traffic. Still, many of our clients ask what type of content is most effective, as well as how to best distribute it.