We’ve now entered Q4 of 2017, so here are my top 5 business predictions and some prescriptive suggestions […]
According to a timely report from the CMO Council and Deloitte LLP, the role of the CMO has become much more complex in today’s digital, always-on world. Now, in addition to leading brand and marketing activities, CMOs find themselves responsible for owning the customer experience, tracking every encounter with users, demonstrating the value of marketing, and driving revenue for their companies.
Intuitively, we all know that good content is informative, compelling, and drives action—just like a good story. And as marketers, we also expect good content to improve SEO rankings and website traffic. Still, many of our clients ask what type of content is most effective, as well as how to best distribute it.