Two months ago, I started a new Facebook Advertising campaign and every single day since then, I have thought about how I can improve my campaign. Whether checking results, using Facebook’s Audience Insights to create better-targeted ads, or searching Google for the latest and greatest advice, I’m still constantly questioning how my Ad Set will perform. While I may never unravel Facebook’s algorithm, I have learned some important lessons to share with you.
We’ve now entered Q4 of 2017, so here are my top 5 business predictions and some prescriptive suggestions […]
Producing content isn’t that difficult, but generating creative, engaging, and timely content can be quite challenging. Social media channels allow for an open flow of conversation between companies and consumers/clients, making it an influential marketing tool when addressing your audience.