Two months ago, I started a new Facebook Advertising campaign and every single day since then, I have thought about how I can improve my campaign. Whether checking results, using Facebook’s Audience Insights to create better-targeted ads, or searching Google for the latest and greatest advice, I’m still constantly questioning how my Ad Set will perform. While I may never unravel Facebook’s algorithm, I have learned some important lessons to share with you.
We’ve now entered Q4 of 2017, so here are my top 5 business predictions and some prescriptive suggestions […]
According to a timely report from the CMO Council and Deloitte LLP, the role of the CMO has become much more complex in today’s digital, always-on world. Now, in addition to leading brand and marketing activities, CMOs find themselves responsible for owning the customer experience, tracking every encounter with users, demonstrating the value of marketing, and driving revenue for their companies.
For those of you who may be unfamiliar with Vistage, it is a nationwide organization comprised of senior executives and business owners who come together to learn from each other, gain insights through coaching, and develop long-term business relationship.
When working with a new client to develop their marketing strategy, we at Markitects are always on the look out for exceptional qualities that make their company stand out. We call these “compelling reasons to buy”, which are both the tangible and emotional reasons a prospect selects that company over other choices.
Intuitively, we all know that good content is informative, compelling, and drives action—just like a good story. And as marketers, we also expect good content to improve SEO rankings and website traffic. Still, many of our clients ask what type of content is most effective, as well as how to best distribute it.